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JOOL Health is a new digital health solution company integrating the science of purpose, advanced mobile technology, and big data analytics to help employers, health plans, and health systems improve their populations’ health engagement and overall well-being through sustainable behavior change.

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Video ScreenCap teaser

Watch our two-minute overview animation: JOOL and You.

Vic's Upcoming Seminar

Join Vic on March 26th, at the Art & Science of Health Promotion Conference, for his seminar on purpose-driven, self-motivated behavior change.

New JOOL Funding Round

JOOL Health announces a Series Seed Preferred investment of $4.5 million led by Grand Rapids, Michigan based CVC JOOL Investors, LLC.

JOOL Shines at JMP

At the JMP Discovery Summit, Vic discusses Integrating Predictive Modeling, Big Data, and Mobile Technology for Health and Well-Being.


This Is The Application – A new manifesto of well-being written and performed by poet Sekou Andrews

Purpose is the point that gives life exclamation.
This is more than just the theory of purpose.
This is the application.

Sekou Andrews on JOOL Health